Needle Rock Threads is a Telluride-based design lab, rooted in the heart of ski culture. Specializing in Telluride-themed goods, they create apparel and accessories that celebrate local life—designed by locals, for locals.

Whether you're hitting the slopes or strolling through town, Needle Rock Threads embodies the spirit of living the ski bum dream in every piece they craft.

Check out their latest designs on Instagram @needlerockthreads or shop their collection at needlerockthreads.com.